What Is Social Media Marketing?

•  Social media marketing lies between advertising and sales.
•  Social media done well, jump-starts the most powerful marketing tools:

1. Facebook
2. Twitter
3. LinkedIn
4. Google+
5. Instagram 
6. YouTube
7. Pinterest

Social Media Marketing Done:

•  Connect with customers
•  Build relationships
•  Start Conversation

Content: is your company stories- online or off.

•  Blogs and Websites
•  Social Networks
•  Videos
•  Visuals
•  Sales materials and brouchers
•  Email
•  Posters

Community Manager: Versatile player who acts as the face of your company and interact with your customers

•  Customer relations
•  Production
•  Marketing and PR

Pillars of Social Media Marketing: Four important pillars of social media marketing-

•  Customers
•  Resources
•  Goals
•  Budgets

Social Media Marketing for B2B:

•  Social Bookmarking- Stumblupon
•  Social News- 
•  Social geolocation- 
•  Community Building- Wikipedia
•  Social Content Sharing- Tumblr, Flicker
•  Social Networking- Facebook, LinkedIn

Social Selling:

•  Social selling is when salesperson uses social media to engage and interact prospects and customers
•  Look for a recommendation requests
•  People do business with people they know,like and trust 
•  Make a good first impression 
•  Demonstrate knowledge 
•  Build trust

Content Marketing for Social Media:

•  Content is a fuel of social media
•  Content marketing is the art of communicating with your customers and prospects without selling.
•  It is non-interruption marketing instead of pitching your products or services.
•  You are delivering information that make yours more intellegent.
•  If we as businesses, deliver consistent ongoing valuable information to buyers. 
•  Content helps your business appears visible online.
•  The purpose of content of marketing is to move a potential customer through the buying decision process.

For more information please visit here: https://rksdmc.wordpress.com/

Written By,

Mr Ravindra Saxena 

Email: rksdmc2018@gmail.com

Phone: 8210017736

Promote Your Business or Brand on Top 5 Social Networking Site

Facebook- 

•  Facebook is the twenty-first century equivalent of mass media
•  Facebook now provides more control over where your ads appears because publishers or brands that share spammy links now have less reach.
•  Add video to dynamic ads on Facebook - User can browse your products and see videos that show what they re' looking for.
•  Facebook groups let you build and engage a community.
•  Create and Manage groups right from your brand page.
•  Think video and mobile first and Allocate budget to reach your goals.

Is Facebook Right for You?

•  For your customers
•  For yours Goals

Notable Shifts for Facebook:

•  From organic to paid content
•  From text to video
•  From desktop to mobile

Twitter:-

•  Twitter is where you go to find out that what's happening right now.
•  Twitter with other features for Direct Massage(DM) Cards are one Way. Twitter is foucsing on customer service.
•  Twitter Moments let you curate tweets into a story that can be a shared or embedded.
•  Twitter Lists are a simple way to monitor conversation, help and interact.
•  Twitter Live video and promoted tweets let you amplify organic content or create paid campaigns.

Challenges with Twitter:

•  People don't understand what it does.
•  It's been seen as a home for online bullies.

Notable Shifts With Twitter:

•  Live Stream Video
•  Partnerships for Live Content

Promoted Tweets:-

•  Build Followers or Engagement
•  Increase Web Traffic
•  Generate App Awareness
•  Quickly Amplify a Post

LinkedIn:

•  LinkedIn is the World Street Journal of the social media world.
•  LinkedIn publishing lets you position and your business as a thought leader.
•  LinkedIn record and upload mobile video to make update visually engaging.
•  LinkedIn is the only B2B-exclusive social media platform.

More Than Just A Job Site:

•  Build and manage your network and relationships
•  Discover and follow compaign and Infulencers
•  Find a job.

LinkedIn Company Page:

•  Promote posts and published content.
•  Create text and dynamic ads.
•  Send sponsored In Mail messages.

YouTube:

•  People watch one billion hours of videos on YouTube every day.
•  YouTube stars are open with working with brands.
•  Look at how engaged an Influencer's subscribers are - and whether they match your customers.
•  YouTube studios are located in major cities around the world.

Going Viral? :

•  Only one third of one percent of videos go viral.
•  Instead, produce content your audience will love.
•  And optimize your YouTube Channel.

Notable Shifts for YouTube:

•  Launch of YouTube TV with PVR
•  Adding programs with stars and brand sponsors.
•  Creators can livestream videos directly to their followers.

Ad Options:

•  Pre-roll video
•  TrueView Ads
•  Video Overlays
•  Video and rich media mastheads

Instagram:

•  Instagram is a multifaceted visual platform.
•  Brands can upload on Instagram their catalogs, allowing users to shop right in the app.
•  Instagram work with influencers on a paid promotion Be sure to disclose your relationship - The FTC demands its.
•  Instagram post images and ads that capture your customers imaginations and attentions.

Notable Shifts for Instagram:

•  Live Video
•  Shoppayble business accounts
•  Visual ad Formats.

Pinterest:

•  Pinterest gave scrapbooking a digital twist.
•  Promoted Pins let you connect and create a seamless a discovery exprience.
•  Pinterest Lens is a visual search capability.
•  Pinterest now provides audience verification and data on conversion.
•  Pinterest is actively encouraging users to discover new ideas-then acts.

Ad Options:

•  Promoted Pins- Pay to promote regular or video pins
•  Buyable Pins- Lets customer shop products directly in the app.
•  Rich Pins- Feature your products, recipes, article or app install.

Written by,

Mr. Ravindra Saxena

Email: rksdmc2018@gmail.com

Phone: 8210017736

Website: https://rksdmc.wordpress.com/ 

Find And Learn About Online Marketing

Find your online marketing niche and types, or learn it all— branding, PR, SEO, analytics, social media, and email marketing etc. Learn how to develop, implement, and measure a winning marketing strategy.

Parts of Online Marketing:-

1. Digital Marketing
2. SEO (Search Engine Optimization)
3. SMO (Social Media Optimization)
4. SMM (Social Media Marketing)
5. SEM (Search Engine Marketing)
6. PPC (Pay-Per-Click Marketing)
7. Content Marketing
8. Video Marketing
9. Mobile Marketing
10. Email Marketing
11. Affiliate Marketing
12. B2B Marketing
13. B2C Marketing
14. Enterprise Marketing
15. Smal Business Marketing
16. Lead Generation
17. Advertising and Promotion
18. Personal Branding
19. Web Marketing Analytics
20. Social Selling

Here I am Mr. Ravindra Saxena providing you complete information about marketing or online marketing for your knowledge using by blog media this blog my personal blog because i want help you from this media blog with good and valuable content and information for inhance your knowledge. So please read this blog and give me your feedback with comment or email.

Thanking You,

Author: Mr. Ravindra Saxena
Contact: 8210017736
Email: rksdmc2018@gmail.com

How Work Search Engine Optimization (SEO)?

Search engine optimization is all about impacting how visible your website is in a search engine's organic results. You'll be making changes to your site's technical setup, as well as the content on the page in an effort to improve rank. To better understand optimization, let's start by looking at how search engines work. A company like Google will have a bot. Basically a software program that crawls the web. It does this by following links. And links from your site to other pages on your site, and even links from one site to another. The crawler arrives at a page, reads the code, and stores the information.

That stored information is called the index, and your initial goal is to get indexed by Google. If you're indexed, you'll rank. And you might not rank well, but you have the potential for ranking. And when I talk about rank, I'm referring to which position you appear in for a particular search query. So when you enter a search term, Google will do its best to provide the most important and relevant answers and then rank them from best to worst. The better Google is at their job, the more likely you are to use them and the more money they make. So it's in Google's best interest to deliver the best content.

Web Crawler:-
A search bot that systematically browse the web for the purpose of the indexing information.

Index:- 
A database that correlates keywords and websites for quick retrieval from a web search.

Algorithm:-
The step-by-step procedure for locating specific data among a collection.

Major Search Engine Factors:-

1. Content
2. Technical Architectures

For more information please visit here:- https://rksdmc.wordpress.com/


Author by
Mr. Ravindra Saxena
Contact: 8210017736

What is Online Digital Marketing?

When we talk about online marketing, we're essentially talking about promoting your business online using a variety of channels. And these channels include search, social, video, email, and display. You see, today's customer lives across these channels and online marketing is about finding ways to be present and stay present at the right moments to capture the customers.

It, let's talk about the three types of media you'll be using in online marketing: paid, owned, and earned. Your paid media will make up everything that you, well, pay for. This will include channels like Google AdWords, Facebook paid ads, and display marketing.Your owned media will encompass channels like your website, your list of customers that you use to send out emails, and a blog with an active readership. Earned media is the world of organic press. Your social media accounts, mentions on other blogs, and articles written about you make up the channels within earned media. Now, all of these channels overlap just as a user will overlap as they interact with each.

Online marketing is so broad, it's easier to look at your overall strategy as three distinct strategies that all share a common goal. These strategies cover your business, your customer and your marketing.

1. Business Strategy
2. Customer Strategy
3. Marketing Strategy

1. Building A Business Strategy:-

The first of our three strategies is the business strategy. Here, we wanna identify the mission statement, objectives, value proposition and the elevator pitch. These four elements help to focus our attention and they'll make it easier as we look at our customer and marketing strategies.

2. Building A Customer Strategy:-

At this point, we've got a good understanding of our business, but now we need to understand who our customer is and where we'll find them. With our customer strategy, we're trying to do three things. The first is to reach the correct audience. It would be a waste of time and advertising spend to pursue the wrong audience. The right audience will have the best return on investment. The second is to understand that audience. Really know what it is that motivates them as it relates to our objectives. And finally, we wanna understand where we'll find that audience, or more specifically, what marketing channel we can leverage to connect with them.

3. Building A Marketing Strategy:-

Now that we understand our business and our customer, it's time to identify how we're going to go about our online marketing. So, you may have noticed a pattern in our previous examples. Each strategy builds on the strategy that proceeds it and, each time, we get even more specific. Our marketing strategy will actually be many individual plans, each tailored to one goal for an audience segment we specify.

For more information please visit here - https://rksdmc.blogspot.com/

Author By,
Mr. Ravindra Saxena
Contact: 8210017736

RKS Digital Marketing Company in Patna | RKSDMC

RKS Digital Marketing Company (RKSDMC) is a finest Digital Marketing Company in Patna(Bihar) that offer highly professional Digital Services for Promote your Brand or Business across India with dedicated team at affordable price.