Search engine optimization is all about impacting how visible your website is in a search engine's organic results. You'll be making changes to your site's technical setup, as well as the content on the page in an effort to improve rank. To better understand optimization, let's start by looking at how search engines work. A company like Google will have a bot. Basically a software program that crawls the web. It does this by following links. And links from your site to other pages on your site, and even links from one site to another. The crawler arrives at a page, reads the code, and stores the information.
That stored information is called the index, and your initial goal is to get indexed by Google. If you're indexed, you'll rank. And you might not rank well, but you have the potential for ranking. And when I talk about rank, I'm referring to which position you appear in for a particular search query. So when you enter a search term, Google will do its best to provide the most important and relevant answers and then rank them from best to worst. The better Google is at their job, the more likely you are to use them and the more money they make. So it's in Google's best interest to deliver the best content.
Web Crawler:-
A search bot that systematically browse the web for the purpose of the indexing information.
Index:-
A database that correlates keywords and websites for quick retrieval from a web search.
Algorithm:-
The step-by-step procedure for locating specific data among a collection.
Major Search Engine Factors:-
1. Content
2. Technical Architectures
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Author by
Mr. Ravindra Saxena
Contact: 8210017736
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