Facebook-
- Facebook is the twenty-first century equivalent of mass media
- Facebook now provides more control over where your ads appears because publishers or brands that share spammy links now have less reach.
- Add video to dynamic ads on Facebook - User can browse your products and see videos that show what they re' looking for.
- Facebook groups let you build and engage a community.
- Create and Manage groups right from your brand page.
- Think video and mobile first and Allocate budget to reach your goals.
Is Facebook Right for You?
- For your customers
- For yours Goals
Notable Shifts for Facebook:
- From organic to paid content
- From text to video
- From desktop to mobile
Twitter:-
- Twitter is where you go to find out that what's happening right now.
- Twitter with other features for Direct Massage(DM) Cards are one Way. Twitter is foucsing on customer service.
- Twitter Moments let you curate tweets into a story that can be a shared or embedded.
- Twitter Lists are a simple way to monitor conversation, help and interact.
- Twitter Live video and promoted tweets let you amplify organic content or create paid campaigns.
Challenges with Twitter:
- People don't understand what it does.
- It's been seen as a home for online bullies.
Notable Shifts With Twitter:
- Live Stream Video
- Partnerships for Live Content
Promoted Tweets:-
- Build Followers or Engagement
- Increase Web Traffic
- Generate App Awareness
- Quickly Amplify a Post
LinkedIn:
- LinkedIn is the World Street Journal of the social media world.
- LinkedIn publishing lets you position and your business as a thought leader.
- LinkedIn record and upload mobile video to make update visually engaging.
- LinkedIn is the only B2B-exclusive social media platform.
More Than Just A Job Site:
- Build and manage your network and relationships
- Discover and follow compaign and Infulencers
- Find a job.
LinkedIn Company Page:
- Promote posts and published content.
- Create text and dynamic ads.
- Send sponsored In Mail messages.
YouTube:
- People watch one billion hours of videos on YouTube every day.
- YouTube stars are open with working with brands.
- Look at how engaged an Influencer's subscribers are - and whether they match your customers.
- YouTube studios are located in major cities around the world.
Going Viral? :
- Only one third of one percent of videos go viral.
- Instead, produce content your audience will love.
- And optimize your YouTube Channel.
Notable Shifts for YouTube:
- Launch of YouTube TV with PVR
- Adding programs with stars and brand sponsors.
- Creators can livestream videos directly to their followers.
Ad Options:
- Pre-roll video
- TrueView Ads
- Video Overlays
- Video and rich media mastheads
Instagram:
- Instagram is a multifaceted visual platform.
- Brands can upload on Instagram their catalogs, allowing users to shop right in the app.
- Instagram work with influencers on a paid promotion Be sure to disclose your relationship - The FTC demands its.
- Instagram post images and ads that capture your customers imaginations and attentions.
Notable Shifts for Instagram:
- Live Video
- Shoppayble business accounts
- Visual ad Formats.
Pinterest:
- Pinterest gave scrapbooking a digital twist.
- Promoted Pins let you connect and create a seamless a discovery exprience.
- Pinterest Lens is a visual search capability.
- Pinterest now provides audience verification and data on conversion.
- Pinterest is actively encouraging users to discover new ideas-then acts.
Ad Options:
- Promoted Pins- Pay to promote regular or video pins
- Buyable Pins- Lets customer shop products directly in the app.
- Rich Pins- Feature your products, recipes, article or app install.
Written by,
Mr. Ravindra Saxena
Email: rksdmc2018@gmail.com
Phone: 8210017736
Website: https://rksdmc.wordpress.com/
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